Contextual Marketing is an online marketing methodology created to present potential clients with advertisements that are relevant to the context of the page they are visiting.
Advertisements can be targeted to specific URLs and/or search results pages. The application resides on the user's browser and has the ability to "read" every Website a user is visiting during a browsing session. In turn, this enables advertisers to immediately send targeted offers and/or content to an exclusive base of users while they are online.
